EXY Intellectual Property

  Franchise business has become increasingly popular in Malaysia over the past few years due to the country's strong economic growth and favorable business environment. Franchising offers a low-risk business opportunity for entrepreneurs who want to own a business without having to start from scratch. In Malaysia, franchising has become an important contributor to the country's economy, accounting for a significant portion of the small and medium-sized enterprises (SME) sector. The franchise industry in Malaysia has been growing rapidly, with the number of franchise brands increasing significantly in recent years. There are now over 1,000 franchise brands operating in Malaysia, ranging from food and beverage to retail, education, healthcare, and service-related businesses. The Malaysian government has been supportive of the franchise industry by providing various incentives and grants to encourage entrepreneurs to start their own franchises. One of the key benefits of startin...

Brand protection is crucial for businesses operating in Malaysia. One strategy is to register trademarks and patents to prevent infringement. Monitoring online marketplaces and social media for counterfeit or infringing products is also important. Collaborating with customs and law enforcement agencies to stop the importation and distribution of counterfeit goods can also be effective. It is also important to educate consumers on the dangers of purchasing counterfeit goods and the benefits of buying from legitimate sources. Overall, a comprehensive approach including legal action, education, and collaboration with relevant parties is necessary for effective brand protection in Malaysia. What is Brand Protection & Why is It Important in Malaysia? Brand protection is the process of safeguarding a company's reputation, trademarks, patents, and other intellectual property rights from infringement or unauthorized use. In Malaysia, brand protection is important because it ensur...